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How Do You Define Internet Marketing For Online Business?

How do you define internet marketing for online business? Internet marketing is also known an online marketing, e- marketing or web marketing. This is the art of advertising an online business or website by using various paid and free means on the internet to attract prospective customers (or traffic) to your webpage in order to generate more sales and business success. The internet has definitely helped businesses lower their advertising costs! Even if you are not selling items directly online your business can still benefit by attracting new customers to your website.

Many businesses hire someone to do SEO (search engine optimization) for them which provides the service of getting you ranked higher in the search engines. Which is good if your business can afford it. After contacting a company in my area i found out that these services can cost $2500 – $10,000 dollars and have monthly fees to maintain the high search engine rankings. There are many ways one can promote their business online without the high costs of a specialist.

So what types of advertising are there that define internet marketing for online business? Let’s start with the most popular free methods:

1. Article Marketing: Write articles that provide information for your target niche on how your products or service can help them solve a specific problem. The more specific you are the more likely you are to attract someone who is really going to be interested in what you offer.

2. Video Marketing: Create videos and posting them to sites like you tube is another popular way to drive traffic to your website. If you don’t like the idea of videoing yourself talking, you can use pictures to describe your message with text or voiceover. You can have a lot of fun with video marketing!

3. Social Media Sites: So who hasn’t heard of Facebook and twitter? My point exactly!

You can also pay to drive traffic to your website by putting up banner ads or small advertisements that are pay per click. Once you’ve searched a word or phrase on Google you can take note of the banner ads that are above the organic search results and pay per click are on the right hand side.

There you have a few ways that define internet marketing for online business. These are of course only a few of the ways you can promote your business website online. Consider what the internet truly does offer for businesses of all types. Think about the traditional advertising methods compared to marketing online and how much more exposure your business can get for considerably less.

Internet and Business Online – The Death of Email Marketing

The death of email marketing as we know it is upon us. Oh, I know. You’ve heard all this before. The doomsday predictions of just about everything related to Internet marketing. You’ve heard of the death of just about everything that exists. Well, we’re not talking about a real death here, but something very close…the end of things as you know them. I’m going to explain why.

You can put all the blame on the marketers (and I use that term loosely) who try to game the system. How do they do this? Well, there are several ways. One of them is through outright spamming. This is flat out illegal and people have gone to jail because of it. But that’s not the only problem. Another reason is because of some of the deceptive subject lines that they use, such as telling people that they have a payment coming. That’s just flat out wrong.

But this by itself is not the reason for the death of email marketing. The reason is the reaction to it. The reaction is actually two pronged. The first prong comes from the people who actually receive these emails. They get them and don’t like them one bit. So what do they do? They complain. Who do they complain to? Well, they complain to a lot of people, including their friends. But the main people they complain to are their ISPs. And that’s where the second prong comes in.

The ISPs, because of pressure from the users, have no choice but to clamp down on these spammers and marketers who use deceptive subject lines. As a result, spam filters have become very aggressive and many emails just don’t get delivered at all. Think about it. How many emails from customers don’t you get? I know I have not received many because of emails I get from Clickbank telling me a customer asked for a refund because they couldn’t reach me for support.

So the face of email marketing is changing. It’s not dead, but it is on life support. In order to survive, you need to use email delivery services that have been proven to get your emails delivered. You need to also send emails that your prospects are going to want to open, such as not using deceptive subject lines and actually giving them content that helps them.

If you do these things, you’ll stand a chance of surviving the “death” of email marketing.

To YOUR Success,
Steven Wagenheim

Article Marketing – How to Effectively Market Your Business Online With Article Marketing

In a world that is clearly dependent on technology, it is necessary for entrepreneurs to promote their businesses online. Today, there is not anyone who does not resort to using the Internet for most of their needs, so doing online article marketing could really help your business rise. It is easy to market your business online because unlike other advertising methods, this is relatively cheap. You would not only save some of your business capital, you would also gain more profit.

To effectively market your business online, all you have to do is write articles relating to your business. You could write the articles yourself or hire professional writers to do the job for you. There are a lot of individuals who deal with this kind of writing so you will not have any trouble searching for writers. The high number of persons who do this kind of job is also one of the reasons why this type of marketing costs less than other marketing methods.

The content used in article marketing should not be written as any other informative article. You would also have to keep in mind to make the articles search engine friendly. How else would your business benefit if your articles would not lead to your official website? The articles should contain the right amount of keywords that are often searched by interested buyers. That way, once they have read your article, they will be interested enough to go to their website and buy products from you.