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Internet and Businesses Online – SEO

Web design, like all of modern marketing, is an evolving business. There’s much more to building a great website than excellent graphic design or search engine optimized (SEO) content. Truly outstanding web design is balanced, effectively blending and prioritizing branding activities, visitor usability, and search engine friendliness all into one well-oiled virtual machine.

Branding in Web Design
Web design and development cannot occur in a marketing vacuum. A website must blend seamlessly with a company’s entire web presence and all of its online and traditional marketing materials. For example, at the most basic level of branding there’s your logo. If you have an existing logo and develop a new one during a web design project, you must update that logo everywhere. Otherwise, how are online visitors to know that the store they saw a billboard for is the same one they’re locating now online? If your company has a mascot, primary-color-heavy marketing materials, or a tongue-in-cheek voice, those things have to be consistent both on paper and online. Whether your website sets the tone or simply matches what’s already there is irrelevant: the important thing to accomplish is consistency.

Usability in Web Design
When writing marketing materials, it’s important for your content provider to use language that the majority of your target audience will understand and relate to. It’s the same in web design. Sure, it’s nice to have a designer who can build the most complex of websites, but if your target demographic does not consist of computer engineers who understand the back workings of Linux, there’s not only no benefit to having a highly complex website, it’s actually a major deterrent to your consumers.

Finding and maintaining this balance in a web design project can be particularly difficult for companies such as IT firms, whose work is highly technical but whose audience isn’t necessarily well-versed in the latest technological advances. Thus, ensuring that the site appears and is very user friendly, while emphasizing the company’s outstanding technical knowledge base, is essential. Even with the most simple of information or sales sites, those with no technical information, it’s still massively important that the site be usable (no broken links, easily navigable interface, clear instructions, intuitive design) or customers will simply click away to the next option: your competitor. Keeping a website simple, accessible, and usable for its intended consumer base is just as important as maintaining branding through aesthetics, tone, and style. Finding that balance, however, is a skill that takes experience and a finely trained eye.

Search Engine Friendliness in Web Design
Search engine friendliness is the third component of web design, after usability and branding, that creates that virtual hat trick of a successful website design project. By “search engine friendliness,” we mean keeping URLs short and neat so they are easy to share and decipher and so they can contribute to SEO and SEM campaigns. If your URLs are little more than a string of letters, numbers, and dashes, they’re nearly impossible to remember and don’t hold any keywords. But if they’re intentionally shortened and organized, search engines and consumers alike will find your site easier to use, and that, coupled with great usability and consistent branding, is what keeps ‘em coming back for more.

Quick and Easy Home Based Internet Marketing Business Strategies

One thing that people just don’t realize when they decide to take their home based internet marketing business online is that there’s a lot more to it than meets the eye.

As you’ve probably discovered, internet marketing is much more than putting up a fancy web site and waiting for the traffic to come barreling in. You need a strategy that integrates what you already know with all the stuff you don’t.

But, the kicker is….you have to REMEMBER to use every one of those home based internet marketing business strategies in your sites!!

So, let’s do a little outline right now, so you’ll have a checklist that you can keep near your computer when you launch a new site.

1. When choosing your target market, do plenty of keyword research and build a very long list. You’ll be using this list to target your niche and bringing both paid and natural traffic to your site.

2. Once you’ve built your keyword list, put together a domain name that tries to incorporate one of your keywords. If you can’t, make sure to include at least one keyword in the title tags of your pages.

3. Optimize on-page and off-page to help drive plenty of natural traffic to your pages.

4. Always try to capture the opt-in by giving them great, free content. There’s a lot of crap out there, prove you and your sites are different and are worthy of them giving you their email address.

5. Next, write articles and post comments to related blogs and forums to help spread the word about your product, and with anchor tags that are keyword relevant, get plenty of sites linking to your site, driving up your popularity and page rank.

6. Use your huge keyword list to create a network of satellite websites that drive traffic to your profitable web sites.

7. As far as content goes, try to add personality and flair to everything you do. Remember that people buy from people they like; people they identify with. If your content is “strictly the facts,” then you’re missing out on the whole human aspect of sales.

8. And be sure to monitor, track, and test all that you do. Pay close attention to where your visitors are coming from, and which ones buy and which ones don’t. Monitor your PPC campaigns closely and make subtle changes to constantly improve your results. Split-test your headlines and content, and always strive to better your web pages…which in turn will better your results.

Yes, there is a lot to remember. But, by adhering to the steps, you build yourself a great foundation for a solid, profitable set of websites.

For a great resource on these points and many others to help the home based internet marketing business person, visit RichardInRomania.com for all of your internet marketing needs!

Be Your Own Boss and Start Getting Rich Legally Through Internet Marketing Business

It is always good to be self-employed because you can make your own decision all the time. Today, I would say most of the people are able to start up their own businesses easily even if they have no cash on hand. Internet has opened up tons of business opportunities to all of us. Let me share with you how to become your own boss and get rich legally within a short period of time.

The fast changing technologies have brought a lot of changes to the traditional businesses. Nowadays, most of the business transactions can be completed online without having face-to-face meetings. The platform for the business owners to communicate with their potential customers is through internet.

In general, internet marketing business involves 4 main principles. You need to apply them correctly in order to achieve success. Let’s look into the principles in detailed:

· Connect yourself with your target market

Being the new comer in the internet business, the very first thing you need to do is to identify your target market. Who do you want to invite to join your network? If you skip this step, you may find it hard to proceed further.

· Understand your target market’s needs

After identifying your target market, you are now looking into their needs. What do they want to buy? You must know your target market’s requirements clearly before you decide what you want to offer. Even if you plan to proceed with affiliate marketing, you should spend your time doing research on this matter.

· Create compelling web content to attract the potential customers

How can you make your target market to get in touch with you? You need to make them interested to find out more about your products or services through your web content. The key is to educate them. Please bear in mind that people today do not like to be sold or told what to buy. They want information about the products or services so that they can evaluate on their own and make decision. Hence, you must learn how to produce the right content to gain their interest. At the beginning stage, you may not have your own website to market your products. You are encouraged to make use of free social media tools to engage your target market.

· Lead the potential customers to the buying process

Producing good online content is important because you need to have visitors to come to your site. If you fail to do so, you will never generate income at all. You can only lead the online users to the buying process when they come to visit your site. In other words, online transactions can only be completed after you have successfully gained their attention. When this happens, you can start making money. You can always add on new features to your site like flash animation and interactive shopping tips from time to time to engage existing and new customers in the long run.

The entire internet marketing business is not complicated, right? By learning how it works, you will be able to create wealth legally in an easy manner.